Parag Natekar is a designer, artist and daydreamer with over 25 years of experience exploring the intersections of design, art, visual storytelling and culture. He is the Founder and Design Director of Studio Vitamin D, a multidisciplinary design studio based in Pune. His journey has evolved through diverse roles as a design strategist, entrepreneur, mentor and artist—always driven by curiosity, experimentation and a desire to explore new ways of seeing and making. Parag is also the co-founder of KOSH, an award-winning cultural initiative that creates engaging visual narratives around Indian culture, history and ethos. Alongside design, he maintains an active art practice. His work has been presented through solo and group exhibitions, exploring movement, perception and the relationship between the body and the act of drawing. His work is an ongoing exploration of how we see, sense and respond—allowing intuition, movement and the unexpected to become part of the process.